Programmatic PMP Setup

DV360 Deal
Activation Guide

Follow these four steps to connect your Heed PMP deal in DV360 — from accepting the deal through to live campaign delivery. Complete each step in order.

~15 minutes DV360 Required 4 Steps Powered by Potensus

STEP 01

Accept the Heed Deal ID on DV360

Your Heed deal will appear in your Negotiations queue, sent directly via GAM. Accept it to make it available for campaign and IO targeting.

Instructions

1

Log in to your DV360 account and navigate to Inventory → Negotiations. Your pending Heed deal should appear in the list.
2

Click the deal name to view deal details — confirm the deal ID, CPM floor, inventory type, and flight dates match what was agreed with Heed.
3

Click Accept. The deal will move to Inventory → My Inventory.

✓ Your Heed deal is now accepted and can be attached to campaigns, insertion orders, and line items.

ℹ Deal not appearing in Negotiations? Contact your Heed account manager — confirm your DV360 seat ID was shared with them. Deals can take up to 24 hours to appear after being pushed via GAM.

STEP 02

Create a DV360 Campaign

Set up a new campaign (or use an existing one) with the correct Heed inventory source and targeting configuration.

Instructions

1

On the Advertisers tab, click into the advertiser the campaign is for.
2

Navigate to Campaigns and click New Campaign.
3

Apply the campaign settings in the tables below, then click Create.

General Campaign Settings

KPI

Confirm with your Heed rep This will most likely be: Raise awareness of a brand or product

Frequency cap

✓ No limit Frequency cap must be managed at IO level, not campaign level.

Inventory Source Settings

Quality

✓ Authorized Direct Sellers and Resellers

Public Inventory

0 Exchanges and 0 Subexchanges Set Target new exchanges to ON.

Deals and packages

Select the Heed deal ID accepted in Step 1

⚠ Use default DV360 targeting at this stage. Do not add custom audience targeting — Heed applies industry leading audience layering directly with the publishers and pushes only the most relevant premium inventory through to the PMP deal.

STEP 03

Create an Insertion Order

Configure a Standard IO within your campaign with the correct pacing, bid control, and Heed inventory targeting.

Instructions

1

Go to Advertisers → Campaign and open the campaign from Step 2.
2

Click New Insertion Order.
3

For type, select Standard. For objective, select Insertion order without objective. Click Next.

General IO Settings

Pacing

✓ Flight → Ahead

Automate bid & budget

⊘ OFF Select "Control bid and budget at the line item level". As inventory is already fully optimized before reaching the premium PMP deal agreed with Heed.

Frequency cap

✓ No limit IO-level frequency cap overrides line item level — manage it here only.

Inventory Source Settings

Quality

✓ Authorized Direct Sellers and Resellers Inherited from campaign settings

Public Inventory

Exclude all public exchanges Inherited from campaign settings

Deals and Packages

Select the Heed deal ID from Step 1 Inherited from campaign settings

Targeting Settings

Viewability

✓ All impressions (greatest reach)

STEP 04

Create Line Items

Final step — set up Display or Video line items with the correct bid strategy and Heed-specific targeting rules.

Instructions

1

Navigate to your campaign from Step 2. On the Line items tab, click New Line Item.
2

Select Display or Video depending on your creative format. Confirm the format with your Heed account manager if unsure.
3

Apply the settings in the tables below, then click Create.

Budget, Pacing & Bid

Budget

Unlimited up to the IO's budget

Pacing

✓ Flight → Ahead Inherited from IO settings

Bid strategy

Fixed bid — use the CPM agreed with Heed Do not use automated bidding for PMP deals.

Frequency cap

✓ No limit Inherited from IO settings — managed at IO level only.

Inventory Source Settings

Quality

✓ Authorized Direct Sellers and Resellers Inherited from IO settings

Public Inventory

No public exchanges included or excluded Inherited from IO settings

Deals and Packages

Heed deal ID from Step 1 Inherited from IO settings

Targeting Settings

Brand safety

✓ Not yet Labeled / DL-MA only A pre-approved whitelist of apps has already been applied by Heed, so no additional brand safety settings are needed. No settings beyond Not yet Labeled or DL-MA should be present. Reach out to your Heed contact for any further information.

Viewability

✓ All Impressions (greatest reach) Active View does not measure non-Google supply — use this setting for maximum reach.

Optimized targeting

⊘ Do not apply DV360 targeting Heed applies industry leading audience layering directly with publishers — do not override at the line item level.

✓

Setup complete

Your Heed PMP deal is configured in DV360 and ready to deliver. Share your campaign details with your Heed account manager to confirm go-live.

Setup summary

✓Heed Deal ID accepted in My Inventory

✓Campaign created with Heed deal targeting

✓Insertion Order configured (Standard, Flight → Ahead, IO-level frequency)

✓Line Items created with fixed bid, inherited inventory settings, and brand safety confirmed

Contact Heed →

DV360

DV360 DealActivation Guide

Accept the Heed Deal ID on DV360

Create a DV360 Campaign

Create an Insertion Order

Create Line Items

Setup complete

DV360 Deal
Activation Guide